TikTok is a PPC (Pay-Per-Click) based self-booking platform modelled on Facebook Business and Google Ads Manager. With TikTok Ads, campaigns with certain advertising goals such as conversions (e.g. PageView, ViewContent, AddToCart, Purchase), app installations or traffic can be booked. Afterwards, a lifetime or daily budget can be set and the target group or targeting can be adjusted.

TikTok is like the introduction of Instagram in 2012. Initially, there is a lot of scepticism about a social media platform as new as TikTok. Partly rightly so, at least until a critical mass of people follows and proves otherwise. What is important, in our opinion, is how the platform develops in terms of user numbers, dwell time and purchasing power. In this respect, we see a very positive development at TikTok. The most important question is, which platform can sell the most products or attract the most new customers at the best price? Which platform it is plays a subordinate role at the end of the day. We recommend that every company start looking at the platform TikTok in detail today, as this will determine the success of tomorrow. We are happy to refer to our TikTok consulting here.

A special feature of TikTok is that the app has a very exclusive target group to offer. Every third TikTok user states that they are not registered on any other social media platform. Thus, with the help of TikTok Ads, a target group that is otherwise difficult to reach can be addressed.

In addition to in-feed ads, TikTok offers the possibility to advertise organic posts (so-called Spark Ads). These are played natively in the feed of TikTok users.

The costs of TikTok Ads strongly depend on the individual goals. They also depend on the product or service, the market/niche, the target group, the content and the sales prices. Basically, however, it can be said that the advertising costs on TikTok are many times lower than those of Facebook, Google or LinkedIn. Currently, Facebook ads are on average 10 times more expensive than TikTok ads (as of June 2022, calculated using CPM prices).

Simply follow the link below to the contact form or send us an email to info@nyba.de. We will get back to you personally as soon as possible and work together to achieve your goals. The second step will be to take a closer look at your TikTok Business Manager advertising account, as well as the tracking of your website or online shop. We will also do a comprehensive market and target group analysis. Once these steps have been completed, your TikTok campaigns can be launched. From the test phase to scaling for more sales and new customers.

Online marketing is characterized by an enormous fast pace and high complexity, therefore it is a great challenge for companies to always stay up to date. Through daily practice and regular training, our TikTok marketing experts are always up to date and have in-depth expert knowledge. Benefit from this know-how now, instead of spending weeks reading up on various topics yourself, and let us work together to continuously move your Geneva-based company forward.