100% Performance Marketing

#1 TikTok Ads Agency Frankfurt

Through exclusive access to the beta phase of the TikTok Ads platform, we as a performance marketing agency have been gaining experience with TikTok Ads since the end of 2019, which means that our TikTok Ads specialists have specific know-how and in-depth expert knowledge and therefore know what is important for successful TikTok advertising for your company from Frankfurt. With our focus on performance marketing, we deliver measurable results like sales and new customers, instead of just "nice to view" numbers like high impressions and reach.

TikTok Agency

What is TikTok?

TikTok is trending. The entertainment platform for short videos is young, colorful and never gets boring. Ranked #1 among the fastest growing social media platforms, TikTok also stands out for its fast-paced nature and creativity. Due to the high user engagement, TikTok offers your brand from Frankfurt a new environment to present itself. In the beginning, TikTok was primarily used by young people of Gen Z and Y. Now, the mid-20s take up the majority of users, which means that older generations can also be reached via TikTok Ads Marketing.

The platform has become an indispensable part of digital marketing and offers your company from Frankfurt completely new opportunities to position itself. Due to the steadily increasing number of users, TikTok Ads are attractive for almost all advertisers from Frankfurt.

TikTok Marketing Agency

TikTok Germany: Key figures at a glance

TikTok currently has more than 2 billion downloads worldwide. In Germany, TikTok doubled its user base in 2020, from 5.5 to 10.7 million users. According to the TikTok ad manager, the number of TikTok users in Germany alone is about 20 million, and rising. A special feature of TikTok is that the app has a very exclusive target group to offer. Every third TikTok user states that they are not registered on any other social media platform. Thus, with the help of TikTok Ads, a target group that is otherwise difficult to reach can be addressed. TikTok also offers the best CPM prices, i.e. the costs per 1,000 impressions are by far the cheapest compared to other platforms such as Google, Facebook, Instagram or LinkedIn.

monthly users
Video Views
Dwell time
minutes daily
Average age
TikTok User Generated Content (UGC)

What do TikTok Ads look like?

TikTok is a video-first platform. TikTok ads have a 9:16 format and therefore fill the entire mobile screen, which has the great advantage that your target audience pays full attention to your content without distractions. For TikTok Ads, there are different placements such as In-Feed (your ad appears between organic content on the so-called "For Your Page") or Brand Takeover (a 3-second ad that is played directly when the app is opened).

TikTok Strategy

Are TikTok Ads worth it?

TikTok Ads are much cheaper than Facebook, Instagram, Google, YouTube, Snapchat or LinkedIn Ads. TikTok Ads not only have very good CPM prices (costs to get 1,000 impressions), but also a high purchasing power, as long as the interaction between creative, brand, target group and placement is coherent. With TikTok Ads, the video, i.e. the "content", is by far the most important. In addition, with TikTok Marketing you reach a completely new target group, which you would only reach with difficulty on another social media platform. While the target groups of most social channels largely overlap, every third TikTok user states that they are not registered on any other social media platform (!).

TikTok for Business

Why should my company from Frankfurt advertise on TikTok?

TikTok is the #1 fastest growing social media platform in the world. The average TikTok user opens the app around 15 times and spends up to 50 minutes a day there. It will soon be impossible to imagine online marketing without the new short video platform. With its fast-moving 15-second videos, TikTok has also permanently changed the way Facebook and Instagram advertise. TikTok ads are still very affordable, which currently still represents a great opportunity for companies from Frankfurt to tap into a completely new target group and "reposition" your company.

TikTok as a marketing tool

Benefits of TikTok Ads

Low costs
TikTok videos with sound or voice over
High reach
Exclusive target group in the region
No own profile required
TikTok Advertising

Results of our TikTok campaigns

Get a brief insight into selected TikTok campaigns of our clients and convince yourself of the great potential of TikTok Ads.

TikTok B2B

TikTok advertising by TikTok marketing agency NYBA for Frankfurt companies

Through exclusive access to the TikTok Ads platform, we as an agency have been involved since the beginning in January 2020, which means that our TikTok Ads specialists have specific know-how and in-depth expert knowledge and therefore know what is important for successful TikTok Advertising in the Frankfurt region.

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The cooperation with NYBA was preceded by a pitch and a test phase in which various agencies competed against each other. Already during the first pitch we knew that NYBA would be our new partner. This feeling was confirmed by the convincing results from the test phase, in which NYBA came out on top by a wide margin. NYBA has established itself as a relevant partner for Live Nation in the field of performance marketing. The young agency supports us with extensive expertise in both strategic questions and operational implementation and handles all online marketing for our artists, family entertainment and festivals across all channels. Mr. Hetzenegger and his team provide innovative ideas and perfectly coordinated campaigns to effectively reach our goals and target groups, achieving above-average performance with an average ROAS of 6. We are very happy with our decision and would like to thank NYBA for their excellent work. We are looking forward to further cooperation with NYBA.

Katharina Wenisch -

The team at NYBA adviced us highly professional on-site on an individual TikTok marketing strategy, conversion optimisation and tracking. We greatly appreciate the experience and expertise of all contact persons at NYBA.

Marco Preißer -
-TikTok F,A.Q

Frequently Asked Questions
TikTok Ads


How do TikTok Ads work?

TikTok is a PPC (Pay-Per-Click) based self-booking platform modelled on Facebook Business and Google Ads Manager. With TikTok Ads, campaigns with certain advertising goals such as conversions (e.g. PageView, ViewContent, AddToCart, Purchase), app installations or traffic can be booked. Afterwards, a lifetime or daily budget can be set and the target group or targeting can be adjusted.


Is TikTok the right platform for me?

TikTok is like the introduction of Instagram in 2012. Initially, there is a lot of scepticism about a social media platform as new as TikTok. Partly rightly so, at least until a critical mass of people follows and proves otherwise. What is important, in our opinion, is how the platform develops in terms of user numbers, dwell time and purchasing power. In this respect, we see a very positive development at TikTok. The most important question is, which platform can sell the most products or attract the most new customers at the best price? Which platform it is plays a subordinate role at the end of the day. We recommend that every company start looking at the platform TikTok in detail today, as this will determine the success of tomorrow. We are happy to refer to our TikTok consulting here.


Can I reach my target group at all on TikTok?

A special feature of TikTok is that the app has a very exclusive target group to offer. Every third TikTok user states that they are not registered on any other social media platform. Thus, with the help of TikTok Ads, a target group that is otherwise difficult to reach can be addressed.


What are Spark TikTok Ads?

In addition to in-feed ads, TikTok offers the possibility to advertise organic posts (so-called Spark Ads). These are played natively in the feed of TikTok users.


How much does TikTok Ads cost?

The costs of TikTok Ads strongly depend on the individual goals. They also depend on the product or service, the market/niche, the target group, the content and the sales prices. Basically, however, it can be said that the advertising costs on TikTok are many times lower than those of Facebook, Google or LinkedIn. Currently, Facebook ads are on average 10 times more expensive than TikTok ads (as of June 2022, calculated using CPM prices).


What do the first joint steps look like?

Simply follow the link below to the contact form or send us an email to We will get back to you personally as soon as possible and work together to achieve your goals. The second step will be to take a closer look at your TikTok Business Manager advertising account, as well as the tracking of your website or online shop. We will also do a comprehensive market and target group analysis. Once these steps have been completed, your TikTok campaigns can be launched. From the test phase to scaling for more sales and new customers.


Why does my Frankfurt business need a TikTok Ads agency?

Online marketing is characterized by an enormous fast pace and high complexity, therefore it is a great challenge for companies to always stay up to date. Through daily practice and regular training, our TikTok marketing experts are always up to date and have in-depth expert knowledge. Benefit from this know-how now, instead of spending weeks reading up on various topics yourself, and let us work together to continuously advance your Frankfurt-based company.