
The cooperation with NYBA was preceded by a pitch and a test phase in which various agencies competed against each other. Already during the first pitch we knew that NYBA would be our new partner. This feeling was confirmed by the convincing results from the test phase, in which NYBA came out on top by a wide margin. NYBA has established itself as a relevant partner for Live Nation in the field of performance marketing. The young agency supports us with extensive expertise in both strategic questions and operational implementation and handles all online marketing for our artists, family entertainment and festivals across all channels. Mr. Hetzenegger and his team provide innovative ideas and perfectly coordinated campaigns to effectively reach our goals and target groups, achieving above-average performance with an average ROAS of 6. We are very happy with our decision and would like to thank NYBA for their excellent work. We are looking forward to further cooperation with NYBA.
Katharina Wenisch -
LIVE NATION MARKETING DIRECTOR

The team at NYBA adviced us highly professional on-site on an individual TikTok marketing strategy, conversion optimisation and tracking. We greatly appreciate the experience and expertise of all contact persons at NYBA.
Marco Preißer -
BEST WESTERN - MANAGER