Social media advertising is the placement of paid advertisements, so-called ads, on social platforms such as Facebook, Instagram or TikTok. The special feature of social media advertising is that users can be addressed very individually and emotionally and potential customers can be reached exactly where they spend most of their time.

Facebook Business Manager is a self-booking platform with which we as a Facebook marketing agency can plan and book ads with a wide variety of goals. Possible Facebook campaign goals are brand awareness, reach, traffic, interactions, app installs, video views, lead generation, messaging, conversions, catalog sales and store traffic. These campaigns can be played out across the Facebook and Instagram ad network. This includes the Facebook mobile app, Facebook in the browser, Instagram and the Audience Network. This includes websites, apps and Instant Articles that are part of the Facebook network. Within the platforms, in turn, there are numerous placements in which the ads of the companies we market appear. For example, we can display ads to certain Facebook users while scrolling in the News Feed, but also while viewing Instagram or Facebook Stories. Furthermore, there are placements such as the Facebook Marketplace, Video Feeds, Instagram Shop, Instagram Explore and some more. Additionally, ads can also be booked on Instagram and Messenger through Facebook Ads Manager. Ads that are played on Facebook and Instagram count as paid social advertising.

Facebook automatically plays your ads to the people who are most likely to rate your ads relevant. Basically, these three groups can be distinguished: Core Audience: A target group based on criteria such as age, interests, geographic information, etc. Custom Audience: Reaches people who have already interacted with your company - online or offline. Lookalike Audience: Reaches new people whose interests are similar to those of your best customers. Smarter ad targeting is based on the following criteria: Location: Target ads in cities, communities, or countries where you want to sell. Demographics: Select your target audience based on age, gender, education level, profession, etc. Interests: Narrow down your target audience by interests and hobbies and define the users you want your ads to reach - from organic food to action movies. This will make your ads more relevant to the target audience. Behavior: Play your ads based on consumer behavior, such as based on past purchases and/or device usage. Connections: Include people in your targeting who are connected to your Facebook page or one of your events - or exclude them specifically to find new potential customers.

Simply follow the link below to the contact form or send us an email to info@nyba.de. We will get back to you personally as soon as possible and work together to achieve your goals. The second step will be to take a closer look at your TikTok Business Manager advertising account, as well as the tracking of your website or online shop. We will also do a comprehensive market and target group analysis. Once these steps have been completed, your TikTok campaigns can be launched. From the test phase to scaling for more sales and new customers.

With Facebook and Instagram Ads, you as a company from Bergamo have the opportunity to address exactly those people who are interested in your product or service - without any wastage. In addition, you can address potential new customers very individually with the help of different photo or video formats and individual advertising texts, so-called ad copies. Measurability is another important aspect of social media advertising. You can see exactly how many people have seen your Facebook or Instagram ad, how many people have interacted with it, registered on your website or bought a product. Furthermore, remarketing or retargeting is a very successful marketing tool of Facebook to get customers to make a final purchase. Did you know that on average only two out of 100 prospects buy immediately? What actually happens to the rest? Facebook Remarketing is the solution. Prospective customers who have visited your website and, for example, placed a product in the shopping cart, but did not finally click on "order", are shown exactly this product again. Optionally even with a discount code to make the decision a little easier for the prospective customer. Last but not least, Facebook and Instagram advertising offers the possibility to calculate exactly what the acquisition or sale of a certain product will cost you. This ultimately gives you the opportunity to scale and grow continuously and measurably, which is always the goal of performance marketing.