What is User Generated Content?

User-generated  is content created by users themselves and not by the brand or company and shared on social media. In addition to images and videos, UGC also includes reviews and testimonials such as a video review or an unboxing video from a customer.

In recent years, a strong trend away from perfectionism can be observed in social networks. Users don't want classic ads where a model presents you with a product and it's immediately obvious that it's an ad. They want entertainment. UGC is organic content and therefore fits seamlessly into the social media feed. It is not perceived as an annoying interruption.

User-generated content promotes proximity to customers and increases the company's social proof. Customers act as brand ambassadors. The content is interpreted by other users as more authentic and genuine, since only users who are really enthusiastic and convinced report their experiences online. People are herd animals, which is why people trust and follow other people. For this reason, UGC can be viewed like recommendations from friends. This type of content increases identifiability with your brand and builds trust.

How to increase the production of UGC

  • Participation activities such as raffles
  • Contests and #hashtag-challeneges
  • Instagrammable design like special photo spots or aesthetic packaging of your products
Julia Liebl
Business Development
Julia Liebl
Business Development

Julia Liebl is responsible for Business Development at NYBA Media GmbH. Born in Regensburg, she completed her master's degree at the University of Applied Sciences in Düsseldorf. During this time, she began to intensively study the various disciplines of marketing, with her heart beating for digital marketing.