Our step-by-step guide to getting started with TikTok Ads:

Due to the steadily increasing user numbers, TikTok Ads is attractive for almost all advertisers. TikTok currently has more than 2 billion downloads worldwide. According to the TikTok Ads Manager, the number of TikTok users in Germany alone is just under 20 million. Users spend an average of 50 minutes per day on the platform.

You also want to take the chance to position your company on the fastest growing social media platform TikTok and benefit from the creativity, fast pace, low CPM and exclusive target group? Then you've come to the right place. In the following, NYBA explains the first steps you need to take to successfully advertise on TikTok.

Similar to Meta, an Ads Manager account is required for TikTok Ads.

To set up this so-called TikTok advertising account, the following steps need to be taken:

1. Visit https://ads.tiktok.com/i18n/signup/ and provide the requested information.

2. In the next step, you provide information about your company, such as industry and company name.

3. After that, you will provide additional information such as your website and payment information.


4. Complete the registration with TikTok by clicking "Submit".

TikTok will then verify your information. This can take up to 24 hours.

Julia Liebl
Business Development
Julia Liebl
Business Development

Julia Liebl is responsible for Business Development at NYBA Media GmbH. Born in Regensburg, she completed her master's degree at the University of Applied Sciences in Düsseldorf. During this time, she began to intensively study the various disciplines of marketing, with her heart beating for digital marketing.