Here you will learn what the Google Merchant Center is and how to set it up:

The term Merchant Center comes from English and means merchant center. 

To sell your products via Google Shopping, Google needs access to your product data. The transmission of this data takes place in the Google Merchant Center. 

Here you can upload a feed with all the information like price, availability etc. 

Since the data is read by machine and automatically added to Google Shopping, your product data feed must follow a standardized structure. Attributes such as product name and description, item number, link to the product page, price, availability and the product category on Google must be included. 

Also, you should add a product image, as this is instrumental in increasing the click-through rate of the Shopping Ad.

To keep your product data feed always up to date, you should set up a regular, automatic upload of the file. For this purpose, you can set up a retrieval schedule: 

  1. To do this, log in to your Google Merchants Center.
  2. Click on Products > Feeds 
  3. Choose your feed 
  4. Click Settings and scroll to Polling Schedule
  5. Now you can link your product data feed file and set the retrieval frequency
Julia Liebl
Business Development
Julia Liebl
Business Development

Julia Liebl is responsible for Business Development at NYBA Media GmbH. Born in Regensburg, she completed her master's degree at the University of Applied Sciences in Düsseldorf. During this time, she began to intensively study the various disciplines of marketing, with her heart beating for digital marketing.