What is Google Data Studio and how do I set it up?

Data Studio is a free solution from Google to visualize your website and campaign data. Here you can create customized and interactive reports and dashboards.

With a few clicks, you can integrate Google Analytics and Ads data to report your results and achievements.

To do this, log in to Google Data Studio and click Create and Data Source.

Afterwards you can select the respective connector and the account.

Google Data Studio also offers you the possibility to integrate data from third-party providers such as Meta or TikTok. Google itself does not offer a connector for this and you need a third-party solution.

To learn more about integrating your Facebook and TikTok results, click here.

Julia Liebl
Business Development
Julia Liebl
Business Development

Julia Liebl is responsible for Business Development at NYBA Media GmbH. Born in Regensburg, she completed her master's degree at the University of Applied Sciences in Düsseldorf. During this time, she began to intensively study the various disciplines of marketing, with her heart beating for digital marketing.