At regular intervals, experts from the digital industry evaluate and analyze current advertising campaigns exclusively for us. This week, Markus Hetzenegger, CEO and founder of the NYBA Media agency, comments.
By Markus Hetzenegger, Managing Director and founder of the NYBA Media agencyKlaas Heufer-Umlauf as brand ambassador for Porsche? Please what? If you're currently making a facial expression similar to that of Klaas Heufer-Umlauf while shopping, it's understandable. At first, this fact seems more than bizarre to outsiders as well as to himself, but he convinces with his natural, funny and, above all, honest manner. In the campaign, the presenter is shown in everyday life with the new Porsche 911 model. Even the campaign's title "Less twist, more torque" says a lot about the concept behind it: The focus is on everyday life.
Porsche demonstrates courage
Back in 2018, well before the collaboration, Klaas Heufer-Umlauf revealed himself to the weekly magazine "Die Zeit" as a Porsche fan. So it's fitting that he "has to" put a brand-new 911 in his garage at no extra cost. The campaign with Klaas Heufer-Umlauf is causing a big stir online and offline and is the subject of much discussion - and not just because he is accused of double standards, having recently rapped for a more considerate world and environmental protection with "Clans for Future. My conclusion on the campaign: absolutely successful and hits the nerve of the time. In addition, Porsche shows a lot of courage by not taking itself too seriously and at the same time leaning far out of the window as far as its own image is concerned. A daring step that is rewarded with the campaign's success, because the marketing cocktail"Advertising 2.0" requires increased creativity and approachability.
Published on:Oct. 21, 2019 on https://www.internetworld.de
Original article: https://www.internetworld.de/sonstiges/bewegtbildwerbung/porsche-klaas-ehrlicher-botschafter-2137706.html