We are one of the leading performance marketing agencies in the DACH region! With the help of creative marketing concepts and a very numbers-driven approach, we achieve above-average results for our clients, which are directly reflected in their sales figures.  

What does NYBA stand for?

With the help of creative marketing concepts and a very numbers-driven approach, we achieve above-average results for our customers, which are directly reflected in their sales figures and turnover.

We pick up where others leave off. We do marketing & sales.

Creativity and affinity for numbers in combination with high-frequency A/B testing enable us to scale strongly. When analyzing the advertising accounts of our clients, we see that the average agency runs a single campaign with two different target groups, one graphic and a maximum of two ad texts. A set-up that often runs for months without any optimization. At NYBA, we create a large number of campaigns with dozens of target groups, creatives and ad texts almost every day. This allows us to test thousands of variations in the shortest possible time and ensure the best performance. That means achieving the most sales or customer inquiries at the lowest price.

The use of many different target groups, creatives and advertising texts generates a maximum number of combinations. These combinations enable us to conduct extensive testing phases from which we can derive deep insights into the target groups. The insights and learnings gained enable us to optimize the online marketing campaigns, thereby increasing performance and achieving above-average results for your company.

We open up new target groups and create new, future buyers for your company

In doing so, we don't just reach people who have already interacted with your company or just skim off current customers and followers of your company. We develop new target groups and create new, future buyers for your company by starting early to introduce new target groups to your company and emotionalize them for your brand.

We question and analyze the current status quo of your advertising efforts and reveal inefficient concepts. The goal is to build a long-term, highly efficient and cross-platform strategy that not only achieves very good results immediately, but more importantly, pays strong dividends for the future of your business and enables continuous growth for decades to come.

Founding history



Online Marketing Hetzenegger (sole proprietorship and later GbR)



NYBA Media GmbH was founded in 2018.



Meta Partner
Google Partner



Huawei and TikTok agency beta phase



Huawei Partner of the Year



Foundation NYBA AG

"We deliver real results that have a long-term transformational impact on progressive brands. We are not another full-service marketing agency, we don't do "nice to view" numbers and impressions, we do sales and conversions that have a direct and measurable impact on your numbers."

What we stand for

Performance and power
Innovation and growth
Transparency and radical honesty
Creativity and quality
Integrity and responsibility
Creativity and quality
Proactivity and speed

What we do not stand for

Full Service

Boutique agency for
performance marketing

We, NYBA Media GmbH, see ourselves as a boutique agency for performance marketing with which we have rethought the agency model. We work exclusively with a handful of carefully selected clients on a long-term basis.

Why do we do this?
Quite simply, to achieve better results and ensure long-lasting success for our clients and partners. We don't think in terms of short-term measures to change things quickly on a project basis.
We take the time and have the resources to really "think our way" into projects. This holistic approach allows us to gain a very deep understanding of issues such as the desires of the target audience, the needs of the community and the dreams of the audience and to target the different user groups through individual copywriting.

We do it differently!
We pick up where others leave off,

The agency business has changed a lot in the last few years. Many new agencies have joined and demand has risen sharply. What we often observe, however, is that clients are treated like numbers and agency employees no longer delve into projects to find creative approaches to solutions, but merely remain on the "surface". Instead, many services are offered "off the shelf" and the success of the company remains a secondary matter. Mainly "nice-to-view" numbers like high reach, impressions or clicks are presented. But not result-oriented metrics such as number of sales or revenue generated.

That's what we do differently!
We pick up where others leave off.
We are focused and motivated.
We believe that our holistic approach allows us to focus and dig deep into every project we undertake.

Not Your Basic Agency.

Above-average performance can only be achieved if enough capacity can be devoted to projects.
We understand companies holistically and do not just work through projects dully. This allows us to make creativity and quality our top priority. Being focused helps build a stronger personal relationship with the customer, which is often lost in large organizations. We always looked at the client and their success holistically and don't limit our collaboration exclusively to individual services like social media marketing or SEA. This means we think cross-platform and plan your online marketing campaigns so that they feed into each other and the success of your business can be secured in the long term.
Our passion is marketing itself.
We love working out new strategies and questioning the mundane. To sum it up in one sentence: Not Your Basic Agency.

Core Team


Finance and Accounting


Media Buyer


Managing Director


Business Development


Media Buyer


Project Management


Media Buyer


Happiness Manager

Prerequisites for cooperation

Ads with an advertising budget in the five-digit range already.
Strong will to grow
Positive experience for the end customer

Our beautiful Agency Places

NYBA Media GmbH

Thurn-und-Taxis-Platz 6
60313 Frankfurt am Main

Via Frasca 3
6900 Lugano